with Stefan Jaks and Lukas Lindemann, Medienhaus STRÖER

After a general introduction to marketing and brand building for young companies, the focus will be on the dos and don'ts of online marketing: how can young companies create a good and sensible business card with limited resources? Stefan Jaks and Lukas Lindemann will explain the path to an initial web presence and what it takes to get the right target groups - such as investors - to the website and keep them there.

This will be followed by a networking lunch with the participants of the Lab-to-Market event. Over snacks and drinks, there will be the opportunity to exchange ideas and network with other people interested in founding a company, pre-founders and start-ups.

The presentation will be held in German. The Q&A and networking will be in English on request.